FUJIFILM is a leading manufacturer of highest quality Broadcast & and Digital Cinema optics and its accessories under the renowned brand name of FUJINON. The line-up of Broadcast lenses is used in production segments, such as ENG, studio and field production in HD, 4K and Ultra HD formats. FUJIFILM as the forward thinking innovator has started a NEW era with the introduction of the Worlds First 2/3” 4K U-HDTV lenses made for Broadcasters around the world looking at the highest possible optical quality achieved by introducing the NEW “UA80x9BESM” large box and the portable “UA22x8BERD” lenses. FUJIFILM also continues setting 4K standards in the area of PL-mount Compact Zoom Cine Lenses for SLS Cine Cameras with the ZK “Cabrio” as well as the HK 4K+ Premier range lenses.